Outbound SDR Team That Generated 4x Pipeline at One-Third the Cost

Client Snapshot

Client

Sales Development

Industry

B2B Technology

Region

United States

Engagement

8-person offshore SDR team

Go-Live

First SDRs dialing in week 4; full team in book by week 8

The Challenge

The client needed to triple pipeline ahead of a major growth stage, but scaling the US SDR team was expensive, slow, and difficult to retain. Leadership wanted to test offshore sales development without sacrificing meeting quality.

The US SDR team had a high fully-loaded cost per rep, making large-scale hiring expensive.
Average SDR tenure was only 11 months, creating constant ramp inefficiency.
The CRO needed to scale pipeline quickly before a Series C growth push.
Previous offshore appointment-setting experiments had produced volume but poor meeting quality.

The VRS Solution

Discovery & Assessment

VRS defined an SDR profile focused on conversational ability, resilience, neutral-to-North-American English, and prior experience selling into US and Canadian markets.

Team Recruitment

VRS recruited Filipino sales professionals with experience in BPO sales, US edtech, US fintech, and other North American sales environments.

Training & Onboarding

Candidates were assessed through live conversation testing with native English speakers to validate fluency, confidence, and buyer-facing communication quality.

Process Integration

VRS embedded a former US-trained SDR Manager as Team Lead to manage daily standups, call reviews, coaching, quality control, and performance improvement.

Go-Live & Ramp Up

The offshore SDR team worked US Eastern hours with full night-shift support and premium pay to maintain real-time selling coverage.

Continuous Optimization

VRS co-built a 30-day ramp plan with the client’s sales enablement team and ran weekly calibration calls with the US SDR Manager.

The Results

Pipeline Growth

Pipeline contribution scaled to 4x the pre-engagement baseline within two quarters of full ramp.

$60K

Savings per SDR

Reduced annual cost per SDR compared with equivalent US hiring.

87%

AE Acceptance Rate

Offshore-sourced meetings reached an 87% AE acceptance rate, exceeding the US baseline.

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